OK admittedly we try to find the good in most products we review. This is simply because most products have some level of efficacy and generally do what they say they will. Our "slant" on our reviews is simply, "does it work well enough to justify the purchase?" It is not typically, "Is this competition grade?"
The product I am about to review fully qualifies for the latter designation. It is rare that I get the opportunity to actually rave about a new product, so sit back because here I go! Elete Electrolyte Concentrate is the answer to my prayers. I am a "Cramper" it is rare that I go for a ride without cramps in my hands and feet. Why? because I am generally dehydrated. Anyone who rides with me knows I rarely drink, this is not smart, but then no one ever accused me of that trait.
OK, Why? Because I hate sports drinks! For the most part, the various "'ades" and their clones upset my stomach and leave my mouth feeling like something scraped off of the average NYC Subway platform. So, I (personally, and I do not advocate doing this to yourself) actually am better off running down my hydration in balance, rather than flooding my system with electrolyte deficit tap water. So a single 50 miler will often find me hitting the finish with 3/4 full bottles. Thus, I live with cramps - not smart but it works for me! Multi-day back to back peri-century rides are another matter - so I suffer - drinking the "'ades" and popping antacids like candy.
Before Interbike I was sent a water bottle filled with 33 Bite Sized Tootsie Rolls. Inside was a flier describing a new hydration product containing no carbohydrates, and promising reduced stomach distress coupled with complete electrolyte balance - No Cramps! The 33 Bite sized Tootsie Rolls represented the "typical Carbohydrate load" of the average 32 oz. bottle of sports drink. So I made it a point to look 'em up while we were out there, where I tasted the product dispensed from a traditional water cooler. They just whipped up a big batch in the cooler bottle. Without the sign, you simply would not know there was anything in there but water! It tasted like, would you believe, WATER! Ok, maybe hard water from say the Midwest, but water! I was stoked and anxious to try the stuff.
My first trial came one night, a few days after Interbike, when I awoke with a killer cramp in my leg. Usually I just stretch it out, wait a while and fall back to sleep once the spasms pass. But, this night I got up tossed some Elete into a glass and quaffed it down. Within a short while the spasms and cramps were gone. Coincidence? Maybe, but the cramps were gone!
The next trial came on Halloween and our ride around Manhattan. This is a 35 mile ride and that day I had a killer cold. I took some cold meds and managed to parch every membrane in my respiratory system. But I had also packed two water bottles of Elete Hydration mixed per the directions and was prepared to force myself to drink. Well it turned out that force was not necessary. I needed the stuff, I was DRY! But, as I sucked on my bottles, I found that I was enjoying the stuff. No cloying sweetness, no after taste, thirst quenching to the max! But best of all, no cramps that day, no cramps that night, no cramps period! This stuff is terrific!
We stopped and downed some Purefit products (another review) and I washed mine down with Elete. Between the two products, I felt like I had, had a light snack, fulfilling, yet not cloyingly sweet. I was off in an instant refreshed, fulfilled and free from any "bloated sickeningly sweet" pit stop sugar toxicity.
From this day forward, my water bottles will be clear, crystalline, electrolyte enhanced pure hydration. They will be Elete!