The big question that comes up in Art Direction is, "How do I shoot the subject to give the impression that I, the photographer, am not part of the 'event'. How do I make my self disappear so that only the subject becomes important.". The photographs need to not only document but interestingly illustrate the experience.
You probably never thought that all those science classes you took back in High School or maybe even college would factor into taking a good photograph many years later but the questions above lead back to the Heisenburg Uncertainty Principal. In case you slept through those classes, this Principal states that the mere act of measuring or observing an 'event' in fact alters the outcome or current state of the event. This being the case, the observer never gets an understanding of the 'event's' true nature. This is where Art and Editorial Direction comes into play.
What does it mean to truly capture an event?
Serendipity, a significant event occurs every second, the only difference for some events is that someone experiences them while others go unnoticed. As an artist, you need to be receptive to the possibilities as not to miss out on capturing a moment. Then the storyteller recreates the chronology by stringing together these events in such a way as it give the reader a sense of "being there". A successful story brings the reader up close into the thick of what's happening by appealing to all of the five senses.
As cyclists we all know that scent of warm dew burning off of evergreen trees as the sun rises at 5:30am as we ride out. We all know the sound of our own blood pumping through or veins, roaring through our chest and head as our multi-chambered visceral fluid pump pounds in our breast to keep pace with our cadence. But an importance lies in the description of the character, flavor, scent and texture of these types of moments in order to relay the story in a way that it becomes a "real" experience to the reader to the point that it induces heart rate elevation and adrenaline surges in the them.
Behind the scenes at Pedal Pushers Online there is a constant heated discourse between the editors and artists over which pictures to use or how to best write the story. These conversations occur in an effort to deliver the most useful, interesting and fun information in the most easily digestible fashion to our readership. It is through these discussions that PPO content improves, grows, evolves and meets the needs of the readers. It is through this process that rides transform into articles and stories unfold. Thanks for sharing our journey with us!
And if you have any comments, suggestions, or ideas, please feel free to suggest or comment, by clicking here! We love to hear from you!